Why Frinell Risk

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We deliver on our promises

Frinell Risk Advisors is responsive, proactive and delivers on our promises to our clients.

We will meet or exceed expectations

Our team has the technical capability, systems and personnel to provide the services our clients demand and value.

Insurance should be easy

We strive to simplify the sometimes-complex insurance function for our clients by being exceptionally organized and responsive. This allows our clients to focus on their business, not managing their insurance program.

Great service is our goal

Frinell Risk Advisors service platform is client-centric, focused on assisting our clients manage their risk through both traditional and creative risk transfer strategies.


Relationships are key

We do not believe in transferring responsibility for marketing or customer service to call centers. The individuals you work with have direct responsibility for presenting clients’ needs to the insurance marketplace.

Effective management of risk

Frinell Risk Advisors strives to be your “external risk manager” by putting clients’ needs first and looking at their exposures from both an insurance and non-insurance perspective.

Unparalleled client advocacy

We have earned the reputation of being excellent advocates on behalf of our clients, working with our clients and carriers to find insurance solutions that meet the client’s needs.

You deserve our undivided attention

Frinell Risk Advisors operates in a boutique professional services model with a limited number of clients.


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Our clients are our reason for being

Frinell Risk Advisors’ structure allows us to be driven by our customer needs, not the needs of outside owners or investors.

No hidden fees or secrecy

We believe that transparency in broker compensation is a necessary component of a strong client relationship and encourages open discussions about how we are compensated.

The Northwest is our home

Frinell Risk Advisors is invested in being a locally owned and operated professional services firm that makes business decisions based on the overall well-being of its clients, markets and employees.

Smart and local

Clients benefit from our big broker experience, while receiving the level of service only a local agency can provide.

We would love to talk with you.